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Because global competition has become so intense, it should come as no surprise that companies invest heavily in their marketing and promotion campaigns. Even well-established companies like Coca-Cola must spend lavishly if they want to continue attracting consumers. Coca-Cola spends almost $2 billion a year to maintain its dominant position in the beverage industry. Growth in the advertising industry is expected to be brisk over the next few years, according to the Bureau of Labor Statistics. The total number of jobs available to advertising, marketing, promotions, and public relations managers should grow by 12 percent by 2016. So how do you take advantage of the opportunities the future holds?
Nov. 01, 2008
2:40
Marketing Plans : What Is Market Positioning?
1,804 views
Apr. 07, 2008
3:32
Fundamental Marketing Terms & Concepts (part 2)
4,468 views
Apr. 07, 2008
9:05
Fundamental Marketing Terms & Concepts (part 1)
10,411 views
Jul. 01, 2008
30:14
Philip Kotler's Views On Marketing
19,090 views
May. 28, 2008
32:12
Marketing Strategy
9,259 views
May. 05, 2008
1:29
James Cook University, Bachelor of Business (Marketing)
914 views
