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Communications > Mass Communication : Why Is Persuasion Important in Mass Communication?
Posted by eHow on July 06, 2009
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Persuasion is a huge part of mass communication because all of the money going into mass media programs comes from advertisers. Understand the importance of effective advertising to the masses with help from a communications professor in this free video on communication. Expert: Michael Morgan Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication. Filmmaker: David Pakman
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